With the holidays right around the corner, we asked our media buyer what they wanted for the season. Here is their wish list, sung to the popular carol:
On the first day of campaign management my media buyer gave to me: A well optimized campaign!
On the second day of campaign management my media buyer gave to me: A/B split-testing!
On the third day of campaign management my media buyer gave to me: Geographic targeting!
On the fourth day of campaign management my media buyer gave to me: Mobile-specific ads!
On the fifth day of campaign management my buyer gave to me: Remarketing!
On the sixth day of campaign management my buyer gave to me: Custom audiences!
On the seventh day of campaign management my buyer gave to me: A multi-channel strategy!
On the eighth day of campaign management my buyer gave to me: Ads that meet guidelines!
On the ninth day of campaign management my buyer gave to me: Conversion optimization!
On the tenth day of campaign management my buyer gave to me: Demographic targeting!
On the eleventh day of campaign management my buyer gave to me: Dedicated landing pages!
On the twelfth day of campaign management my buyer gave to me: A cup of hot coffee!
Alright, we know it may need some work, but who wouldn’t want to receive these holiday gifts from their media buying team?
Don’t have a media buying team? Don’t fret! SocialToaster has experienced digital media buying professionals that can make sure your paid marketing initiatives generate maximum value.
Interested in learning more, give SocialToaster a ring.