At SocialToaster, we work with some of the best brands in the world and we want every one of their fan advocacy programs to reach their full potential. Sometimes figuring out just what to do to make that happen can be a bit of a head scratcher so we talked with some of our in-house experts to come up with 5 tips to make the most of your SocialToaster campaign.
At SocialToaster, we work with some of the best brands in the world and we want every one of their fan advocacy programs to reach their full potential. Sometimes figuring out just what to do to make that happen can be a bit of a head scratcher so we talked with some of our in-house experts to come up with 5 tips to make the most of your SocialToaster campaign.
Be Consistent
An important part of keeping your SocialToaster program going strong is consistency. Your Superfans want to hear from you, so don’t leave them hanging. Once you’ve decided that your brand is in it for the long haul, try developing and sticking to a content calendar. That way you can stay connected and build sustainable relationships with your Superfans.
Every brand’s audience is unique, so in order to find the best time to send out a toast, we recommend conducting some simple publishing tests. Once the best times are identified, stick to them! It won’t take long for your audience to catch on and begin anticipating your brand’s next message.
Keep it Simple
Don’t make your Superfans jump through hoops. The easier you make it for your fans to earn points and enter contests the better. With SocialToaster, our platform makes make it easy for you to share your content; you can make it easy by being clear about what action you want them to take. Do you want them to enter an Instagram contest? Maybe you’d like them to complete a survey? Whatever the case may be, don’t overcomplicate it. Remember K.I.S.S. – Keep It Simple SuperToasters.
Stay Relevant
Having a content schedule is awesome. But to find true success, you need to take it a step further and make sure that you what you’re sharing is good, relevant content or opportunities that your Superfans would find interesting. Hitting a roadblock on what to share? Don’t be afraid to reach out to your Superfans and find out what they’re looking for and what will motivate them to keep sharing your content to their networks. Also remember that all Superfans are different; sharing a variety of content from blog posts, videos to challenges and other stories, is a good way to stay relevant and top-of-mind for all your different fans (regardless of their content type preference).
Recognize and Reward
Your Superfans take time out of their daily lives to advocate for you. Don’t forget to show them how much you appreciate their support! With SocialToaster, you can easily integrate a rewards system into your program. Whether you want to reward them with badges, points, prizes or other special recognitions, SocialToaster can make it happen! To keep your Superfans motivated, you can remind them about the rewards when you send posts throughout the month or through the duration of the contest.
Bonus tip: Make sure the prizes are relevant to your brand.
Recruit, Recruit, Recruit!
Everyone knows to start off strong with recruiting efforts to get their program off the ground, but the brand’s that see the most success with their SocialToaster program know that you never stop recruiting. As your brand grows, your base for potential Superfans is going to grow with it. Make sure that all of these new fans know about your program and have the opportunity to join your Superfan community.
At SocialToaster, we’re constantly adding new features and improving our platform for the betterment of our brands. For personalized tips, be sure to talk to your account representative. They stand ready to assist you in getting the most out of your SocialToaster program.
