When it comes to your SocialToaster program, chances are you’re running one of two types of campaigns: Evergreen (ongoing) or Short-Term (30 to 90 days). For this blog post, we’re going to focus on short-term campaigns and what you can do when a short-term campaign ends.
When it comes to your SocialToaster program, chances are you’re running one of two types of campaigns: Evergreen (ongoing) or Short-Term (30 to 90 days and typically used for something that has an end date). For this blog post, we’re going to focus on short-term campaign and what you can do when a short-term campaign ends.
Engaging your Superfans during a short term campaign is relatively simple. You have endless content or offers to send them that they can share; depending on the campaign, they may even be able to join the conversation using your campaign hashtag. But what happens when your campaign ends? How do you continue to utilize this audience you’ve created and transition to an evergreen campaign? After all, isn’t that the whole point to this fan advocacy thing?
To help you transition, check out these three, tried and true tactics we use with our clients to keep Superfans engaged in their programs.
To keep your program running full steam ahead after your short-term campaign ends, we recommend sending a survey to your Superfans using our survey tool. After all, the best people to tell you what they want out of your program are the people IN the program. Be sure to ask questions around the type of content, prizes and the frequency of messaging that your audience would like to see. This will answer all the important program questions and help shape your evergreen strategy. Some audiences might be interested in articles and case studies, while others are more interested in video content, brand updates, and exclusive information.
Contests and Challenges
Alright, your survey has told you what your Superfans want and it’s likely that many indicated they were interested in contests or challenges so now it’s time to deliver!
Contests and challenges are always an effective way to get your fans talking about your brand on social and continuing to be a part of your program.. Whether you do a simple Instagram challenge or go big and host a video or design contest, you’re sure to get participation from your most vocal enthusiasts. Bring out your fans’ inner competitors by including prizes, points or other incentives.
Crowdsource Your Content
To really get your fans involved with your brand on social, have them be the content creators. With SocialToaster you can do this a couple of ways:
The Pic Wall. Choose a hashtag for fans to use and encourage them to share their fan photos to Instagram using that tag. Once you approve the photos in the system, they will be featured on your Superfan page.
Mentions. Give your fans an easy way to share their love of your brand to their social channels straight from your Superfan page, while using the hashtags or phrases that are in line with your brand’s message.
Share a Photo/Video. Pre-select photos or a video that you want your fans to share and encourage them to share it on their social channels with their own message attached. This saves them from having to put in the work of creating the image while still allowing them to share their two cents.
And, most importantly, you have the option to assign points to all of these activities. Whether it’s contest entries, points or other prizes, a little recognition goes a long way with your Superfans.
When it comes to your fan advocacy program, it’s important to remember this isn’t just a fling. By employing the above tactics, you’re sure to foster lasting relationships with your Superfans that will help you increase brand loyalty and reach the masses on social. For more tips on how to take your SocialToaster program to the next level, give us a call at 855.628.6278!